Furniture production in Turkey is concentrated in a few major hubs, and each hub has its own character. If you're looking for a custom sofa set or bedroom, the answer to "in which city, and with what kind of manufacturer should I work?" depends on your budget, how much personalization you want, and how ready you are to order without seeing the product. In this article we compare Istanbul, İnegöl (Bursa) and Kayseri, and briefly Ankara Siteler, and explain how to tell a boutique manufacturer apart from a factory doing mass production.

Turkey's main furniture production hubs

Region Defining structure Strength Point to watch Best suited to
Istanbul (Masko, Modoko) Showroom-dense, focused on boutique and custom design Seeing the product in person, project-based work with interior architects, luxury segment and export experience Prices can be higher than mass production Those who want bespoke sizes and design, villa and residential projects
İnegöl (Bursa) A dense production cluster, with many factories and workshops Wide range of models and prices, factory outlet stores Choosing the workshop is critical for custom design; risk of buying without seeing the product when ordering remotely Those looking for a wide choice, mid-range budgets
Kayseri Large-scale mass production, national chain brands Standard quality, widespread store and service network Limited flexibility for bespoke design and sizing Those who want to shop quickly from ready-made collections
Ankara (Siteler) A long-established workshop tradition Master craftsmanship in classic and solid wood furniture Large quality differences from one workshop to another Those looking for classic and solid wood pieces

Istanbul: the hub for showrooms, interior architects and custom design

Furniture shopping in Istanbul is largely concentrated in two hubs: Masko Furniture City in İkitelli, Başakşehir, on the European side, and Modoko in Yukarı Dudullu, Ümraniye, on the Asian side. What sets Istanbul apart is the density of showrooms belonging to boutique manufacturers and custom design-focused brands. You can sit on a sofa and touch its fabric, discuss the frame and filling face to face with the salesperson, and finalize size changes at the same table.

For homeowners working with interior architects, and for project buyers such as villas and residences, Istanbul is usually the first port of call. The fact that most brands with international delivery experience are also based here is a particular advantage for export customers. If you're visiting Masko for the first time, our Masko Furniture City Guide will help with getting there and choosing a store.

İnegöl (Bursa): a wide choice and factory outlets

İnegöl, a district of Bursa, is one of Turkey's best-known furniture production clusters. When people say "Bursa furniture," they usually mean İnegöl. Many factories and workshops produce side by side here; it's possible to find a wide range of models and prices, from modern sofa sets to bedrooms. The furniture fairs held in İnegöl also reflect the region's production strength.

If you're looking for custom design, the point to watch in İnegöl is telling a factory apart from a boutique workshop. A factory doing mass production can offer a good price on a ready-made model but may allow only limited changes to size and detail. And if you're ordering remotely from Istanbul or abroad, you're making a decision without seeing the product; asking for samples, fabric cards and photos of completed work reduces this risk.

Kayseri: big brands and mass production

Kayseri is one of the centers of Turkey's large-scale furniture production and the base of a significant share of the chain brands with stores across the country. The advantages of this structure are standard quality, widespread points of sale and a service network. It's a sensible option for those who want to shop quickly from a ready-made collection with a certain quality assurance.

On the other hand, in the mass production model, products are limited to certain size and fabric options. If your living room is non-standard, or you want your own design made, boutique manufacturers doing custom production are a better fit than Kayseri-based chain brands.

Custom design or mass production?

  Boutique / custom design Mass production
Dimensions Determined by the space Standard dimensions
Fabric and color Wide choice, special fabrics/leather Limited to catalogue options
Delivery time Longer, since it's made to order From stock or in a short time
Price Varies with materials and craftsmanship Generally more predictable
Point of contact Design and production process managed by a single hand Store and central service network

How do you tell a boutique manufacturer apart?

  • Who makes the product? A boutique manufacturer can explain the process from frame to fabric.
  • Can changes be made to size and detail? Not just color, but details such as the arms, back height and seat depth should be open for discussion.
  • Does it have a permanent showroom? Your after-sales contact is an address you can find all year round.
  • Can it show completed work? Project photos and references say more than a brochure.
  • Are the quote and contract in writing? Materials, dimensions, delivery date and warranty should be in writing.

For a more detailed checklist, see our article Choosing a quality store at Masko: 10 checkpoints. For those who want to see manufacturers in one go, the Istanbul Furniture Fair held every January is also a good opportunity; details are in the TÜYAP Istanbul Furniture Fair Guide.

When ordering custom furniture from outside the city

  1. Ask for fabric and leather samples by courier; the color seen on screen may differ from the real thing.
  2. Agree on a technical drawing or a dimensioned image.
  3. During production, ask for photos of the frame and upholstery stages.
  4. Have it written into the contract who is responsible for shipping, packaging and assembly.
  5. If possible, visit the showroom once before ordering.

STARMOBİ: custom sofas and bedrooms in Istanbul

One of the brands you can consider among custom manufacturers in Istanbul is STARMOBİ. Our manufacturing history goes back to 1981; our first showroom opened in 1990, and since 1998 we have served customers at Masko Furniture City with the MEP certificate. With our Italian-inspired design language and our Italian fabric and leather options, we offer bespoke solutions tailored to size and taste in sofa sets, bedrooms, dining rooms and TV units, and work together with interior architects on villa and residential projects. As well as Turkey, we deliver to customers in the Gulf countries, Europe and the USA.

We cover what to look for when choosing a luxury and custom furniture brand in detail in our article on luxury and custom furniture brands in Turkey.

To see the models in person and discuss size and fabric options, you can stop by our showroom at Masko Block 19A No:12–14, or book an appointment through our contact page.

Frequently asked questions

In which Turkish cities are custom sofa manufacturers based?

The main hubs are Istanbul (Masko and Modoko), İnegöl (Bursa), Kayseri and Ankara Siteler. Showrooms of boutique and custom design-focused manufacturers are mainly in Istanbul, while large brands doing mass production are mainly in Kayseri and İnegöl.

İnegöl or Istanbul?

If a wide choice of models and factory outlet prices are your priority, İnegöl; if you want to see the product in person, work with an interior architect and have bespoke sizes and design, Istanbul is a better fit.

Are Bursa furniture and İnegöl furniture the same thing?

İnegöl is a district of Bursa, and when people say "Bursa furniture," they mostly mean the production cluster in İnegöl.

How long does it take to make a custom bedroom set?

The time varies with the model, materials and the manufacturer's workload. Because it's made to order, it takes longer than a ready-made product; it's recommended to have the delivery date written into the contract.

What is the difference between a boutique manufacturer and a factory?

A boutique manufacturer offers personalization in size, fabric and detail and manages the process through a single hand. A factory mass-produces standard models; price and delivery time are more predictable, while personalization is limited.